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Professor Shaw received his B.A. and Ph.D. degrees from UCLA before joining the faculty at the University of Texas at Austin in the fall of 1994. His areas of research and teaching specialization include Public Opinion and Voting Behavior, Applied Survey Research, Campaigns and Elections, Political Parties and American Government. His most recent book is “Unconventional Wisdom” (Oxford University Press), which examines across time survey data to inform the popular conversation about voting and elections in the United States. In 2006, he published “The Race to 270” (University of Chicago Press) which analyzes the effects of TV advertising and candidate visits on the 2000 and 2004 presidential elections. In addition, Professor Shaw has published articles in the American Political Science Review, American Journal of Political Science, The Journal of Politics, Political Communication, The British Journal of Political Science, Public Opinion Quarterly, Political Behavior, Political Research Quarterly, Presidential Studies Quarterly, PS: Political Science, Party Politics, Electoral Studies, The Journal of Political Marketing, and American Politics Research.


Before accepting a position at Texas, Professor Shaw worked as a survey research analyst in several political and marketing campaigns. Subsequently, he served as a survey research and targeting expert for three presidential campaigns. Professor Shaw is currently a research fellow at the Hoover Institution, a member of the board of overseers for the National Election Study, a member of the Fox News Decision Team and co-director of the Fox News Poll, the PI for the UT Government Department/Texas Tribune survey, the director of the Texas Lyceum Poll, and a member of the advisory board for the Annette Strauss Institute. In 2013 he served as one of the lead academic advisors for the Presidential Commission on Election Administration. From 2003-2009 he served as a presidential appointee to the National Historical Publications and Records Commission. He has also served as a consultant for the Tomas Rivera Policy Institute and the Texas Poll. Professor Shaw is the founder and director of Shaw & Company Research.



Campaigns & Elections

Candidate strategy, targeting, mobilization, and mode effects.



Ph.D., Political Science

Public Opinion & Voting Behavior

Polling and survey methodology, public attitudes and opinions, partisanship, and turnout.

Political Parties

Organizational articulation, coalitional profiles and dynamics, and polarization.



B.A., Political Science

"Nothing of consequence for real political campaigns ever came from political science."

-James Carville

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